So, we have just heard the news that lockdown in Melbourne has been extended yet again. Cue the sad music! Let’s look at the bright side. You know those tasks that you have always been meaning to get around to, or you can’t quite find the time to delegate?
It’s time to do just that!
With lockdown forcing many businesses to operate at reduced capacity, or not at all, now could be the perfect opportunity to turn your list upside-down and tackle these long-forgotten jobs. You know, you might even find it therapeutic for the soul.
After all it is nearly Spring!!
Here are 10 reasons to spruce up for Spring!
- E-mail Clean Up.
Have you let your inbox get out of hand? It’s time to start a cull. Delete, archive, file and label where possible.
- Check Your Contacts.
You want to make sure you are sending e-mails to the correct contacts, right? Now is the time to bring up your contact list and check phone numbers, email addresses and job titles. Delete the ghosts and you should be left with a more accurate target audience.
- Re-organise Your Suppies.
Chances are, you probably have some frustrations when it comes to where things are stored or accessed. A little re-organising can save you a lot of time when you want to get things out in a hurry when it’s business as usual.
- Review Your E-mail Campaign.
When was the last time that you did this? Have a good read through and check that the emails still represent your business and what you do. If your priorities have changed, or you have newer products or services to offer, revamp your emails to include them. It might be a good idea to try out some different approaches so that you can determine what works best.
- Review Your Tone of Voice.
A business is ever-evolving beast, and your identity is unlikely to stay the same forever. As a result, your website, emails, brochures and social media can start to look and sound out of date. If this is the case, it’s a good idea to start planning some new brand guidelines and think about how you want your business is to be represented – something that would catch the attention of your ideal customer. It might also be a good idea to start planning ahead with your social media posts.
- Save Some Cash.
We all know the potential money-saving results switching suppliers can be, however finding the time to do an in-depth comparison can be challenging.
Say that you are a loyal customer of a faceless energy supplier, or bank for a long time, now is a great time to review your options, particularly as you can save some money in the process.
Go on comparison sites, read the small print and see if you can save costs where you can. Every cent helps!
- Give your Procedures a Polish.
When was the last time you went over your processes and procedures? Have you made updates since you created them? Lockdown can be a perfect time to sit down and take stock of these.
If you want to give things a Spring clean, read through your processes and check that they are still relevant to your business and fit for purpose. Checking that management reviews and audits are up to date won’t hurt either.
- Do Some Analysis.
Running regular reports to check your sales rates, the success of your marketing campaigns, or even social media reach, can often fall by the wayside. So, set up a few reports and analyse the results to see if there are any tweaks you can implement to give your business a boost. This may just even reveal your best customers and inspire you to find new ways of reaching out to new contact for existing business opportunities.
- Get Ready For The Tax Man.
Why not take the time to get your books in order? If you tend to stuff receipts into random files, or do all of your book-keeping in a mad rush, it can be a great idea to take the pressure off and get yourself sorted while you have the time.
- Refresh Your Business Plan
After such an unprecedented situation, it’s very possible that you have to rethink some of your business strategies.
As a result, digging out your business plan and giving it a revamp can help you to prepare for these new realities. It may also help to take a look at your old ambitions and see how far you have come. To keep things positive, set yourself some new realistic goals that you can either start working on now, or once you are back at work.
Need a Helping Hand?
You don’t have to do it alone!